By Peter Johnn

Planning to enter into wholesale brand name clothing business, but not sure of the profits? Don’t worry, read on and decide for yourself. For anyone entering the wholesale clothing business there are two chief options available, branded and non-branded wholesale clothing. The major difference between these two options is in the investment, non-branded clothes require less investment than branded apparels. Branded clothing costs more partly because of the advertisement costs. Non-branded clothes that are available at cheaper prices and don’t require publicity as they find a ready market for sale as they are relatively inexpensive. But, this does not mean that they are cheap and substandard. They are also of good quality but not as expensive as the branded ones. So, does that mean that dealing with branded apparels will not accrue more profits through the non-branded ones?

At the outset, one should be clear that both branded and non-branded clothing has its own advantages and disadvantages. Though branded clothing is expensive than non-branded ones they have their unique selling proposition. To start with, they are fashionable and most often created and designed by independent designers or designer houses that add an extra element of uniqueness to the garment. Another advantage of branded apparel is that it is well-known to people owing to the large scale advertising undertaken by manufacturers. So, they are mostly popular among people from various age-groups, who very often insist on buying a particular favorite brand. Apart from this, very often than not branded clothes are trendy and impart a different look and feel to the person wearing it. They enjoy an altogether different reputation from the buyers.

Dealing with branded wholesale clothing is advantageous in the long run, though it requires huge investments. But wholesale purchase has its own benefits that enable to earn a handsome profit margin. This is because branded clothing has no dearth of customers. Some people prefer buying only branded clothing as it is more durable and fashionable. Every other person has something branded in his/her wardrobe to wear at different types. This does not mean that non-branded wholesale clothing business is non profitable. In fact, there is varied and quality non-branded clothing available in the market. And due to their chief advantage of being relatively cheaper than branded clothing makes them attractive to buyers. Both branded and non-branded clothing is good and normally wholesale clothing businesses maintain an adequate stock of both types.

So, we can say that dealing with wholesale brand name clothing is not less profitable. Businessmen dealing with this should have the acute sense of maximizing profit over and above what is normally accrued to them. They can adopt different strategy such as purchasing wholesale stock during off season sales of branded companies and then selling it off with a higher profit margin. Since branded products are easily marketable and guarantee quality, people don’t think twice to pay for their favorite brands.

Another important consideration is that they need branded stuff from reputed and reliable suppliers. A right supplier will provide fashionable and trendy brand name clothing at minimum price. What is required is acumen to get designer wholesale branded clothing and provide it at the right time at a reasonable price.

Therefore, we can conclude that brand name wholesale clothing business definitely gives profits which can be at par if not more than the non-branded clothing. Each has its own distinct market and each finds its own customer base. What matters is the sharp acumen of the businessmen who needs to invest wisely and reap the benefits of the investment later on.

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