It is self-evident: a consultant is a person, or aprofessional, who can counsel about the better decisions to take. There aremany types of consultants, almost as many as the spheres and sectors in which onecan ask for a consulting or advice. From image to advertising and employmentconsultants, the professionals of consulting work in many different sectors andwith different objectives.

Looking into the world of consulting in an exhaustiveway, listing all the types of consultants, would not be possible in few lines,but we can try to speak about some of the most popular and best-knownprofessionals, explaining their functions and saying something about thetraining courses they are supposed to undertake.

Lets begin with the image consultant, the person thatdeals with the image of public and famous people, or more in general of peoplethat have an important role and consequently need to communicate also throughtheir look. The image consultant is meant to counsel customers about clothes,look in general, but also about the better way to move and to present oneselfto other people. Direct experience, in this sector, is essential: in order tobecome image consultant, you must do a lot of practice in an atelier or fashionhouse, for example, and practice cab be accompanied by a specific training:there are many courses, masters degrees and schools, but experience is still essential.An image consultants can also work for companies, and in this case s/he dealswith the image and visual communication of a company or shop. An imageconsultant for companies can coincide with an advertising agency and deals withthe choice of brand, slogans, shop windows and so on.

Another very requested category of consultants is thatof advertising consultants. These professionals have something in common with thecompany image consultants, since also the advertising consultant deals withcounseling a company about the better advertising methods. However advertisingconsultants have specific functions: they can work independently or for aspecific structure (an advertising agency, for example) and work in the fieldof marketing consulting, advertising communication and public relations invirtue of a specific preparation and training, which you can get at theuniversity (degreein communicationor marketing) or attendingspecific training courses.

Also employment consultants are very useful professionals.These professionals in the legal-economic sphere offer consulting to thecompanies as far as human resource management and the development of corporatebusiness processes are concerned. In order to do this job you must serve yourapprenticeship for two years, then you must take an exam. The apprenticeshipcan be served in the studio of a qualified professional, who might be anemployment consultant, but also a lawyer or an accountant with a degree ineconomics.

Image, employment or advertising consultant: specific professionalsthat are different from each other, but who share the capacity to counsel usalways in the best way!